
Feature documentary · In post-production
Independent film & documentary
PMG Productions develops character-driven films and documentary stories with curiosity, conviction, and heart.

Selected work
Documentary, narrative, and unscripted work shaped by a distinctly independent point of view.

Feature documentary · In post-production
Documentary-style psychological thriller
Photo: Qumaru Nisa PhotographyFive-season docuseries · Amazon & Tubi

Independent film · Best Director
Now in post-production
The man who opened the first video rental store—and revolutionized home entertainment.
In December 1977, a one-inch Los Angeles Times ad and a 600-square-foot storefront sparked a multibillion-dollar industry. George created the modern video-rental store, built the first major chain, and fought Hollywood to protect the right to rent under the First Sale Doctrine—and won. Then came explosive growth, mob financing, family betrayal, and collapse. The technology changed. George’s idea never did.
A mostly untold story
Filmmaker Pony Gayle grew up with one of George’s daughters and knew the family personally. The film features firsthand interviews with George’s family, former employees, affiliate owners, and industry experts—including New Yorker contributor and former Washington Post reporter James Lardner, author of Fast Forward: Hollywood, the Japanese, and the VCR Wars—along with an archive of never-before-seen photos, documents, family footage, and George’s own Video Station newsletters. The production also traveled to Taylor, Texas, to film the last remaining Video Station and interview its owner, who bought the affiliate from George in 1983 and flew to California to meet him.“Prerecorded Visionary”Daily News, 2002—the headline that gave the film its nameFollow The Visionary on Facebook






Filmmaker · Writer · Director · Producer
An award-winning filmmaker, writer, director, and producer whose career spans television, documentary, and independent film.
Her work spans scripted and documentary storytelling, bringing a filmmaker's eye for character, authenticity, and visual storytelling to projects across genres. She is currently directing and producing The Visionary, a feature documentary about George Atkinson, the pioneering entrepreneur credited with creating the American video-rental business. She has completed the screenplay and pitch materials for The Contest, which she wrote and plans to direct and produce.
Gayle created, wrote, directed, and produced the five-season LGBTQ+ docuseries OUTrageous, available on Amazon and Tubi. Her scripted short film The Pink Ladies, which she wrote, directed, and co-produced, earned her a Best Director award.
Before founding PMG Productions, Gayle spent nearly sixteen years at HBO, working across Original Programming, Domestic Distribution, and New Media. Her experience on both the creative and business sides of entertainment gives her a distinctive perspective as a filmmaker, equally at home shaping real-life stories and creating scripted worlds.
View Pony Gayle on IMDbLet's make something memorable
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